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Like the ad? Own the ad.
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Friday, 03 February 2006 |
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Budweiser hopes to mimic the success of music downloads in offering Super Bowl commercials to iPod and computer users. Companies are now designing TV ads to appeal to the iPod generation, hoping people will like the commercials enough to download them onto their video iPods and share them. 
For the first time, Anheuser-Busch Cos. will make its Super Bowl ads available for postgame downloading at Budweiser.com. The beer giant worked with Maven Networks of Cambridge to create an application that allows consumers to download their favorite beer commercials and watch them on video iPods, laptops, and computer screens. In recent years, downloading pop songs to such devices as iPods, or episodes of TV programs to video iPods, has become a cultural phenomenon. But will TV commercials become so popular that advertisers will routinely make them available for downloads as part of their marketing campaigns? ''It's too early to tell," said Marlene Coulis, Anheuser-Busch's vice president of brand management, but she said of ads: ''A lot of people like to show them to their friends, and the iPod is a new way to pass along information." 
The company is encouraged by a recently launched series of iPod-friendly ads based on a character called ''Ted Ferguson, Bud Light Daredevil." In less than two months, ads have been downloaded ''tens of thousands of times," Coulis said. Advertisers are painfully aware that traditional TV ads may be a dying breed. Cable networks and the Internet have fragmented consumers into ever smaller niches. Then there's TiVo and other digital recording systems that allow viewers to skip over TV ads.
So when advertisers plunk down $2.5 million for airtime, the estimated average cost for a 30-second ad on Super Bowl XL, they're open to using new technologies to get additional viewings of their ads. via Boston Globe
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News
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Thursday, 29 March 2007 |
 For some of you it might not come as a big surprise: BeerBytes has come to an end.
We thank all our visitors and everybody who contributed to this site. Cheers! Write Comment (24452 Comments) |
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Budweiser introduces virtual currency: Bud Bucks |
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Thursday, 15 February 2007 |
 Bud Bucks Bud introduces a new online campaign in the UK. For this campaign Bud created its own virtual currency: the Bud Buck. By collecting unique codes they find on Bud bottles and cans, Bud drinkers can earn Bud Bucks. The collected Bud Bucks can be exchanged for Bud merchandise or for prizes in the virtual store. Write Comment (6 Comments) |
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Last Updated ( Thursday, 15 February 2007 )
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Friday, 26 January 2007 |
Watch the Sapporo musical Japanese Brewer Sapporo came up with an original way to promote their beer: a musical. This musical the employees of Sapporo sing about ‘their’ beer.
An English translation of the Japanese lyrics can be found at ideenverteiler. Write Comment (1441 Comments) |
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Last Updated ( Friday, 26 January 2007 )
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New Grolsch bottle = red paperclip |
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Friday, 29 December 2006 |
 http://www.youtube.com/Dutch brewer Grolsch launched a new green beer bottle. To promote this new bottle that contains 10% more beer (33 cl. instead of 30 cl.), Grolsch launched a commercial that was inspired by the famous story of One Red Paperclip. Write Comment (843 Comments) |
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Last Updated ( Friday, 29 December 2006 )
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Monday, 18 December 2006 |
 http://www.youtube.com/
Amstel Light has come up with an inventive way to promote their beer in the holiday season. In New York's Union Square subwsy station, a group of musicians produced holiday tunes by using Amstel Light bottles as instrument. Beer bottles were filled to various levels to create the right sounds. Happy holidays!
Write Comment (2950 Comments) |
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Last Updated ( Thursday, 21 December 2006 )
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Friday, 01 December 2006 |
 http://www.camkoppen.nlThe Dutch brewer Amstel developed a funny webcam game to promote customer loyalty program SuperPingels. The game requires a webcam. In the game you act like a soccer player, trying to head away as many balls as possible to collect points and win prices. Write Comment (2 Comments) |
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Last Updated ( Thursday, 21 December 2006 )
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Tiger, taste it in this life |
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Wednesday, 01 November 2006 |
 http://www.tigerbeer.co.nz/Singapore beer brand Tiger has released a new viral-like commercial made by Saatchi & Saatchi from New Zealand. Do you believe in reincarnation? Write Comment (2 Comments) |
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Last Updated ( Wednesday, 01 November 2006 )
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Tuesday, 17 October 2006 |
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 www.heineken.nl
Heineken just released a new campaign for the Dutch market with the theme 'cloning'. On the website you can see the new commercial, clone a lady and you can clone Heineken products with your webcam. Write Comment (3 Comments) |
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Thursday, 12 October 2006 |
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 www.milbestlight.com/cannon.aspx
The story of how Milwaukee's Best Light inspired four guys to build a beer cannon. Surprisingly, the viral film of the cannon is actually very popular on YouTube! Write Comment (3 Comments) |
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Thursday, 28 September 2006 |
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 www.becksvier.co.uk
For the introduction of the new 4% imported lager, Beck's re-introduces ancient computer game Tetris. Only this time you have to move the falling chairs into place. Write Comment (12321 Comments) |
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